Giantspoon Experiential and WB Games brought to life a launch event fit for die hard fans in the heart of Koreatown. The event was live streamed to four million viewers, and part of a marketing campaign that attributed to a record breaking number of sales. The event featured game demo stations, live esports style battles, appearences from Ed Boon and Ronda Rousey, tattoo stations, fan art galleries, theme merchandise and a rage room.
Giantspoon created a MK11 reveal event with WB entertainment for die hard fans